Casey Reid — Product Design

B2b Marketplace

B2b Marketplace project preview
Final shipped design

Background

Process

Research

Ran collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 35% reduction in support volume.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

Conclusion

Whether you're building a new feature, this approach applies.

My account